The secret plan

I have a secret plan for Pheno next year. I’m not able to play or run the length of the con next year, so I’ve had to come up with something I can do in one or two sessions max. Something that will run equally well with a partial team of three, or a full freeform of 40.

On the art of blurb writing

The blurb is the piece of writing which goes on a con website, or pamphlet to entice players to come play your game.  It’s the back of a book, the hook.  This is the first thing players see about you and your game.  It’s marketing, pure and simple.

I got involved with a marketing organisation a while back professionally, who had interesting things to say about new product launches. They knew their stuff; below is my attempt to convert what they said to blurbs.